1981: IBM PC Debut
Prior to its introduction, one IBM analyst was quoted as saying that "IBM bringing out a personal computer would be like teaching an elephant to tap dance." During a meeting with top executives in New York, lab director Bill Lowe claimed his group could develop a small, new computer within a year. The response: "You're on. Come back in two weeks with a proposal." Lowe's group of 12 strategists worked around the clock to hammer out a plan for hardware, software, manufacturing setup and sales strategy. They developed the proposal for the first IBM personal computer. It was so well-conceived that the basic strategy remained unaltered throughout the product cycle.
(Excerpts are from ibm.com history.)
Learn more about IBM's PC debut in the IBM Archives via the link below.